Kybun Arabic Sandals 2025 Collection
AI PRODUCT VISUALIZATION & VIDEO CAMPAIGN
CLIENT: KYBUN
YEAR: 2025
ROLE: AI VISUAL CREATOR · MOTION DESIGNER · VIDEO EDITOR
TOOLS: AFTER EFFECTS · CHATGPT · ENVATO AI
A PROMOTIONAL CAMPAIGN INTRODUCING KYBUN’S 2025 ARABIC SANDALS COLLECTION, CREATED FOR BOTH SOCIAL MEDIA AND IN-STORE DISPLAYS. THE GOAL WAS TO SHOWCASE KYBUN’S BLEND OF LUXURY CRAFTSMANSHIP AND COMFORT TECHNOLOGY THROUGH ELEGANT VISUAL STORYTELLING.
CONCEPT
THE VISUAL CONCEPT FOCUSED ON THE ESSENCE OF SAND AND MINIMALISM, REFLECTING THE NATURAL INSPIRATION OF ARABIC DESIGN AND DESERT TONES. EACH PRODUCT IS PRESENTED FLOATING ABOVE TEXTURED SAND, SYMBOLIZING LIGHTNESS, COMFORT, AND REFINED MOVEMENT — KEY ELEMENTS OF THE KYBUN EXPERIENCE.
CREATIVE DIRECTION
• TEXT-TO-IMAGE AI: GENERATED CINEMATIC PRODUCT STILLS WITH MINIMAL BACKGROUNDS AND REALISTIC MATERIALS.
• IMAGE-TO-VIDEO AI: TRANSFORMED STATIC VISUALS INTO DYNAMIC CINEMATIC SEQUENCES WITH CONTROLLED CAMERA MOTION AND DEPTH.
• AFTER EFFECTS: BUILT THE FINAL VIDEO FLOW — HOOK → HIGHLIGHTS → DETAIL → CALL TO ACTION — WITH TRANSITIONS SYNCED TO THE BEAT.
• MUSIC CHOICE: SELECTED AN AMBIENT, MODERN SOUNDTRACK THAT MATCHES THE PRODUCT’S CHARACTER AND THE BRAND’S PREMIUM TONE.
RESULT
A VISUALLY IMMERSIVE AND BRAND-ALIGNED VIDEO CAMPAIGN THAT PRESENTS KYBUN’S LATEST ARABIC SANDALS IN A CINEMATIC AND PREMIUM FORMAT. DEPLOYED ACROSS UAE RETAIL STORES AND SOCIAL MEDIA PLATFORMS, THE PROJECT SUCCESSFULLY STRENGTHENED BRAND PRESENCE AND CAPTURED THE ESSENCE OF SWISS COMFORT WITH ARABIC ELEGANCE.
