UAE National Day
COMMEMORATIVE VISUAL
CLIENT: KYBUN & JOYA
YEAR: 2023
ROLE: VISUAL DESIGNER
TOOLS: PHOTOSHOP
A DIGITAL CAMPAIGN CREATED TO CELEBRATE THE 52ND UAE NATIONAL DAY. THE GOAL WAS TO DESIGN A VISUALLY COMPELLING AND SHAREABLE PIECE THAT HONORS THE NATION’S SPIRIT BY COMBINING ICONIC LANDMARKS, NATURAL BEAUTY, AND CULTURAL SYMBOLS INTO ONE IMAGE.
CONCEPT
THE NUMBER “52” SERVES AS A SYMBOLIC CANVAS REPRESENTING THE UAE’S STRENGTH AND EVOLUTION. WITHIN IT, NATIONAL LANDMARKS AND CULTURAL ELEMENTS WERE INTEGRATED TO EXPRESS HARMONY BETWEEN HERITAGE AND MODERNITY.
CREATIVE DIRECTION
THE PROCESS BEGAN WITH BUILDING A 3D OUTLINE OF “52” AS THE FRAMEWORK. EACH ELEMENT WAS CAREFULLY CHOSEN, MASKED, AND BLENDED INTO THE FORM TO CREATE A DYNAMIC DIGITAL COLLAGE THAT CAPTURES THE UAE’S ESSENCE.
RESULT
A VIBRANT AND MEANINGFUL POSTER THAT VISUALLY EMBODIES THE SPIRIT OF THE 52ND UAE NATIONAL DAY — MERGING CULTURE, INNOVATION, AND NATIONAL PRIDE INTO ONE COMPELLING IMAGE.
PREVIOUS CELEBRATION VISUAL (51ST NATIONAL DAY)
