Raincloud
LOGO & VISUAL IDENTITY DESIGN
CLIENT: PERSONAL PROJECT
YEAR: 2024
ROLE: LOGO DESIGNER · VISUAL DESIGNER
TOOLS: ILLUSTRATOR · AFTER EFFECTS
A PERSONAL MUSIC PROJECT EXPLORING BOOM BAP, LOFI, AND HIP-HOP JAZZ — CRAFTING SOUNDS THAT EMBODY CALMNESS AND CREATIVE FLOW
CONCEPT
THE LOGO DRAWS INSPIRATION FROM THE ELEMENTS OF RAIN — A CLOUD, AN UMBRELLA, AND DROPLETS — EACH SYMBOLIZING CALMNESS, FLOW, AND CREATIVE BALANCE.
CREATIVE DIRECTION / PROCESS
THE LOGO MARK WAS BUILT USING A PRECISE GRID SYSTEM OF SQUARES AND CIRCLES TO ENSURE BALANCE AND ALIGNMENT. CLEAR SPACE WAS CAREFULLY CALCULATED TO GIVE THE LOGO ROOM TO BREATHE AND MAINTAIN A MINIMAL, REFINED LOOK.
RESULT
A CLEAN AND WELL-STRUCTURED LOGO THAT CAPTURES THE RELAXED ESSENCE OF RAINCLOUD BEATS. THE FINAL PRESENTATION INCLUDED A MINIMAL AUDIOVISUAL VIDEO WITH SUBTLE BACKGROUNDS AND TEXT TO COMPLEMENT THE CHILL VIBE OF THE MUSIC.
