Joya Visual Campaign
SOCIAL MEDIA & IN-STORE VISUALS
CLIENT: JOYA
YEAR: 2025
ROLE: MOTION DESIGNER · VISUAL DESIGNER
TOOLS: AFTER EFFECTS · ILLUSTRATOR · PHOTOSHOP
A SERIES OF DIGITAL VISUAL CAMPAIGNS CREATED FOR JOYA SHOES UAE, EACH HIGHLIGHTING DIFFERENT ASPECTS OF THE BRAND’S TECHNOLOGY, PRODUCT DESIGN, AND PREMIUM IDENTITY.
THE PROJECT COMBINES MOTION GRAPHICS, AI-ENHANCED VISUALS, AND CLEAN STUDIO PRESENTATIONS — ALL DESIGNED TO STRENGTHEN JOYA’S DIGITAL AND RETAIL PRESENCE THROUGH MINIMAL, HIGH-QUALITY CONTENT.
JOYA SOLE TECHNOLOGY - DIGITAL CAMPAIGN
A DIGITAL CAMPAIGN CREATED TO SHOWCASE JOYA’S SOLE TECHNOLOGIES THROUGH CLEAN DESIGN AND SUBTLE MOTION. COMBINING 3D ELEMENTS AND VECTOR GRAPHICS, THE VISUALS REVEAL THE INNER STRUCTURE AND COMFORT SYSTEM OF EACH SOLE. THE RESULT IS A CALM, CLEAR, AND MODERN PRESENTATION THAT EXPRESSES COMFORT THROUGH INNOVATION.
JOYA SIERRA STX - DIGITAL CAMPAIGN
A DIGITAL CAMPAIGN DESIGNED TO SHOWCASE THE WATERPROOF PERFORMANCE OF THE JOYA SIERRA STX BOOT WITH SYMPATEX® TECHNOLOGY. INSPIRED BY “DYNAMIC PROTECTION,” THE VISUAL FREEZES THE IMPACT OF WATER TO SYMBOLIZE STRENGTH AND INNOVATION. AI-GENERATED EFFECTS AND IMAGE-TO-VIDEO MOTION WERE COMBINED RESULTING IN A CLEAN, MODERN VISUAL THAT REFLECTS JOYA’S PREMIUM SWISS CRAFTSMANSHIP.
JOYA SHOES - AI VISUAL CAMPAIN
A SERIES OF MINIMAL, PHOTOREALISTIC PRODUCT ADS CREATED THROUGH AI IMAGE GENERATION TO SHOWCASE JOYA’S PREMIUM FOOTWEAR DESIGN. INSPIRED BY A “DIGITAL MINIMALIST STUDIO” APPROACH, EACH VISUAL FEATURES SOFT LIGHTING, CLEAN BACKGROUNDS, AND PRECISE COLOR HARMONY TO HIGHLIGHT PRODUCT DETAILS. FINAL ASSETS WERE POLISHED IN PHOTOSHOP, RESULTING IN A COHESIVE SET OF LUXURY VISUALS THAT BLEND TECHNOLOGY, DESIGN, AND BRAND ELEGANCE.
