Joya Sole Technology
PRODUCT CAMPAIGN / MOTION & VISUAL DESIGN
CLIENT: JOYA
YEAR: 2025
ROLE: MOTION DESIGNER · VISUAL DESIGNER
TOOLS: AFTER EFFECTS · ILLUSTRATOR · PHOTOSHOP
A DIGITAL CAMPAIGN FOR JOYA SHOES UAE, DESIGNED TO SHOWCASE THE BRAND’S SOLE TECHNOLOGIES. THE GOAL WAS TO VISUALLY EXPLAIN EACH SOLE SYSTEM’S BENEFITS THROUGH CLEAN DESIGN AND SUBTLE MOTION GRAPHICS.
CONCEPT
INSPIRED BY TECHNICAL PRODUCT VISUALS THAT SHOW THE INNER DETAILS IN A CLEAN AND ELEGANT WAY. THE GOAL WAS TO EXPRESS COMFORT THROUGH INNOVATION — WHERE TECHNOLOGY AND DESIGN WORK TOGETHER SIMPLY.
CREATIVE DIRECTION
I COMBINED 3D ASSETS AND VECTOR LAYERS INTO CLEAN COMPOSITIONS, THEN ADDED SUBTLE ANIMATION IN AFTER EFFECTS. THE DESIGN FOCUSED ON CLARITY, BALANCE, AND A CALM VISUAL STYLE TO MATCH JOYA’S PREMIUM LOOK.
THE CHALLENGE WAS KEEPING A CONSISTENT STYLE BETWEEN WAVE AND ACTIVE TECHNOLOGIES, SOLVED BY USING THE SAME TYPOGRAPHY AND COLOR TONE.
RESULT
A CLEAN SET OF VISUALS AND SHORT VIDEOS THAT CLEARLY SHOW JOYA’S SOLE TECHNOLOGY. USED FOR SOCIAL MEDIA AND SHOP SCREENS, THE PROJECT HELPED EXPLAIN THE PRODUCT IN A SIMPLE AND MODERN WAY.
