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AI VISUAL DESIGN
CLIENT: JOYA
YEAR: 2025
ROLE: AI VISUAL DIRECTOR
TOOLS: PHOTOSHOP · CHATGPT
A SERIES OF MINIMAL, PHOTOREALISTIC PRODUCT ADS CREATED FOR JOYA FOOTWEAR USING AI IMAGE GENERATION. THE GOAL WAS TO PRODUCE HIGH-END VISUALS OPTIMIZED FOR SOCIAL MEDIA WHILE REDUCING TRADITIONAL STUDIO COSTS.
CONCEPT & PROCESS
THE CONCEPT WAS “DIGITAL MINIMALIST STUDIO” — A CLEAN, HYPER-REALISTIC SPACE WITH SOFT LIGHTING AND MONOCHROMATIC BACKDROPS MATCHING EACH PRODUCT COLOR. PROMPTS WERE CRAFTED TO ACHIEVE PERFECT LIGHT BALANCE, SMOOTH BACKGROUNDS, AND SUBTLE SHADOWS. FINAL ASSETS WERE POLISHED IN PHOTOSHOP AND COMPOSED INTO SHORT VIDEO CLIPS FOR SOCIAL MEDIA.
CREATIVE DIRECTION
FOCUSED ON MINIMALISM, COLOR HARMONY, AND PRODUCT EMPHASIS.EACH SHOE WAS CAPTURED FROM MULTIPLE ANGLES TO SHOWCASE DETAILS LIKE LACING, SHAPE, AND SOLE DESIGN. THE BACKGROUNDS WERE CAREFULLY SELECTED TO ENHANCE THE SHOE COLOR AND MAINTAIN A PREMIUM VISUAL LANGUAGE.
RESULT
A COHESIVE COLLECTION OF AI-GENERATED ADS THAT REFLECT A LUXURY BRAND AESTHETIC. THE PROJECT SUCCESSFULLY BLENDED TECHNOLOGY AND DESIGN, DELIVERING HIGH-END VISUALS THAT ENHANCE JOYA’S DIGITAL PRESENCE ACROSS SOCIAL MEDIA PLATFORMS.
