52nd UAE National Day
DIGITAL CAMPAIGN
CLIENT: KYBUN & JOYA
YEAR: 2023
ROLE: VISUAL DESIGNER
TOOLS: PHOTOSHOP
A DIGITAL CAMPAIGN CREATED TO CELEBRATE THE 52ND UAE NATIONAL DAY. THE GOAL WAS TO DESIGN A VISUALLY COMPELLING AND SHAREABLE PIECE THAT HONORS THE NATION’S SPIRIT BY COMBINING ICONIC LANDMARKS, NATURAL BEAUTY, AND CULTURAL SYMBOLS INTO ONE IMAGE.
CONCEPT
THE DESIGN USES THE NUMBER 52 AS A THREE-DIMENSIONAL CANVAS TO REPRESENT THE UAE’S PROGRESS AND UNITY. EACH ELEMENT INSIDE THE NUMBERS SYMBOLIZES A PART OF THE COUNTRY’S IDENTITY — BLENDING TRADITION WITH MODERNITY.
DESIGN & EXECUTION
A 3D OUTLINE OF “52” WAS CREATED AS THE BASE STRUCTURE. HIGH-RESOLUTION IMAGES WERE CAREFULLY SELECTED, MASKED, AND BLENDED INTO THE NUMBERS TO FORM A SEAMLESS DIGITAL COLLAGE.
RESULT
A LIVING POSTER THAT CELEBRATES THE UAE’S 52ND NATIONAL DAY THROUGH A BALANCE OF CULTURE, INNOVATION, AND NATIONAL PRIDE.
